Organisations encounter the media in different ways and for various reasons.
They may want to launch a product or service, make an announcement or explain something. Sometimes they want to avoid confusion, correct misunderstandings or defend a position. At other times they need to decide whether to say anything at all.

Flag Media provides practical guidance based on how editorial decisions are often made in newsrooms. The aim is to help organisations understand how their actions and information may be interpreted by the media and the public.

We help you understand how journalists think and operate, how to prepare to engage with them, and how to improve the chances of being heard for the right reasons.

Workshops

Workshops explain how journalists recognise stories, what makes information usable and why some well-intended communication fails.

They are suitable for organisations that deal with the media from time to time but not often enough to become familiar with its expectations. A typical session focuses on recognising opportunities, avoiding common mistakes and understanding how coverage develops.

Consultancy

Sometimes an organisation simply needs a second view before saying something publicly.

Consultancy looks at a specific situation, announcement or concern and considers how it is likely to be approached editorially. This allows adjustments to be made before attention arrives rather than afterwards. It can highlight opportunities or identify potential risks.

It can also involve reviewing past coverage and suggesting practical ways to improve future interaction.

The Weekly Briefing

The Editorial Agenda Briefing outlines developing themes and situations likely to attract attention.

It helps organisations recognise when their experience or knowledge may be relevant and when it is wiser not to contribute. The emphasis is on timing, context and understanding how stories grow.

Enquiries

If you would like to discuss a situation or arrange a session, you are welcome to get in touch.