Flag Media is an independent media business founded and led by journalist and editor Paul Kelbie. Established in 1997, it has developed from its beginnings as a freelance news agency into a business providing media training, consultancy, crisis communications and editorial services.

Paul Kelbie has more than 40 years' experience across national newspapers, international news agencies, magazine publishing and consultancy. As well as reporting, he has worked on the news desks of the Daily Mail, People, The Times, Daily Telegraph and The Independent, deciding news agendas, commissioning coverage and managing reporting teams. His work has appeared in publications around the world.

Flag Media has provided media training and crisis communications sessions for universities, local and national government departments, emergency services and businesses in sectors ranging from aviation and defence to travel and tourism.

Today, Flag Media continues to operate as an active publisher, producing magazines and contributing stories to external outlets. This ongoing editorial involvement helps keep its advice grounded in how media decisions are made in practice rather than theory.

Flag Media helps organisations understand how journalists think and operate, what attracts attention and how to deal with media enquiries, interviews and potentially difficult situations.

A Note on Approach

Flag Media does not offer publicity services or manage campaigns. It provides a journalistic perspective on stories, announcements and media strategies before they are put into action.

Contact

For enquiries or to discuss a situation: