Not all news is reactive to random events. A large part of what people read, see or hear is planned, or at least follows a recognisable pattern. Events lead to questions, questions lead to case studies, and attention moves from announcement to consequence.

The Editorial Agenda Briefing offers a weekly peek inside the thinking of an experienced news editor and reporter. It highlights situations likely to attract interest, how they are typically approached editorially and what that could mean for you.

The purpose is not to predict the future, but to raise the possibility of what may become news. Its aim is to help organisations recognise when their contribution or expertise may be relevant — and when it may be better to remain silent.

What It Contains

Each briefing highlights a small number of developing topics and themes. It explains:

• why journalists are likely to pursue them
• potential follow-up angles that could attract attention
• what kind of information may be useful
• which approaches tend to succeed or fail
• situations that may require particular sensitivity

The emphasis is on understanding the process before communicating rather than reacting afterwards.

Who It Is For

The briefing is intended for organisations that interact with the media occasionally or frequently, or simply want to be prepared for unexpected attention. It helps provide a clearer sense of timing and context before speaking publicly.

It is not a monitoring service and does not track coverage.
It explains how coverage might develop so you can recognise opportunities — or risks — in advance.

Access

The briefing is distributed weekly to a limited group of subscribers.

If you would like details or to request inclusion: